Nintendo Wii: A Cultural Phenomenon

Nintendo was finished. That was the buzz in the video game industry around the end of the life cycle for the Nintendo Gamecube. The system had seen only modest success as Sony’s Playstation 2 dominated the video game market. The new buzz was on the Xbox 360 and the Playstation 3. Two machines that promised high definition gaming and multimedia functionality. Nintendo was in a rough place and had to hit back hard. Their answer, The Nintendo Wii.
Upon the announcement of the console name, the entire industry cringed. Wii did not sound like a video game system, it sounded like a bad schoolyard joke. How was this system going to appeal to the typical 12 - 30 year old male video game player?
Nintendo, however, wasn’t aiming for this market. It was trying to persuade a new audience to play video games. Particularly women and adults. These are people who either stopped playing video games or never played them in the first place. But how was Nintendo going to get these people to play video games?
Nintendo’s secret was in it’s motion controller and with it’s bundled game Wii […]

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