February 10, 2008

Is Wii The Games Industry’s Saviour?

Today there are many people who claim that the Nintendo Wii is a complete failure as it is just an expensive gadget without any meaning. However industry reports show otherwise.
The Nintendo Wii has been able to achieve the position of the top grosser in all the major markets that it has entered into. The console has been able to outsell every other video game model by developers like Microsoft and Sony since its release.
In fact the company claims to have engineered a successful marketing campaign that the industry has never seen before.
Take the example of the holiday season in Japan and USA. Chances of you buying yourself a Nintendo Wii are unlikely as the demand is more than supply. People were waiting in lines for hours to get their hands on the latest Nintendo Wii even after a year of the console being introduced.

The device’s popularity has been cooling to a certain extent but that is expected after a year of the device being introduced. In fact the Nintendo Wii still has a market for the next 3 to 4 years after which it may be replaced with a better console.
Hence regardless of the arguments against […]

Full Article At: KnowHow-Now.com Articles

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